The Brief:
Stillhouse Whisky partnered with the Daytona 500 to create a run of 100 giveaway boxes for their product.
I pitched several different ideas, and we ended up proceeding with a "toolbox" theme. This was one of the most most difficult product design projects I have ever done since I was not only the designer and estimator, but also the project manager and ultimately the production manager for the fabrication.
